In This Economy, Animal Adjusting?
Well over 4000 American Chiropractors seem to know something about the value of animal adjusting, also called animal chiropractic, musculo-skeletal manipulation, or neuro-muscular manipulation.
Why are these practitioners attracted to this field?
In the words of Michael Reuben DC, CVCP of Southern California, “Animal Adjusting changed my life. I make a six-digit income without insurance companies, office or overhead. The Vets I work with treat me as an equal. This practice is just plain fun! I started part-time and then this thing just took off. I’m as busy as I want to be and I rarely adjust people anymore. My daughter thinks I have the “coolest job” in the world because I fix animals.” Dr. Reuben practices in many states. He is affiliated with several large animal vets in Southern California and Colorado and is on staff at the ShermanOaksVeterinaryHospital. Interestingly enough, Michael is typical of chiropractors who have discovered this field. Further methods on animal chiropractic and adjusting can be found on this page.
Who can do it? Is it legal?
Generally, licensed chiropractors can adjust animals for money in every state with some stipulations unique to each state. If the chiropractor is working with a veterinary affiliate, the procedure occurs under their veterinary license and is not “animal or veterinary chiropractic,” but rather, Musculo-Skeletal Manipulation (MSM) or generally, animal adjusting. The Veterinary Practice Acts allow this practice, as with all the other para-professional practices that the licensed veterinarian relies on daily.
Interestingly enough, if chiropractors contact their State Board and inquire if their license allows them to do chiropractic on animals, they will be told that they cannot, as their practice license is “limited to the human spine”. Chiropractic adjustments can only be performed on humans. If the same practitioners call their State Veterinary Board and inquire if they can adjust animals, they will be told they are not allowed to practice veterinary medicine without a veterinary license. An example of animal adjusting applied on giant k9 breeds would summarize the basic procedure behind the chiropractic effectively. This is not really a gray area, as the laws have dictated that chiropractic procedures applied to animals are not chiropractic by definition and chiropractic licensure is not directly involved. Rather, the field is referred to as animal adjusting and when performed with veterinary affiliation, it is not only legal, but very profitable on many levels.
Can it develop another income stream in this economy?
Without a doubt! Over 4000 US chiropractors are adjusting animals daily. They generate $45-$190 per adjustment depending on species/modalities and location. An average of 5-7 adjustments per case are routinely experienced and at a 91-93% success rate the practice self-generates without any promotion other than word-of-mouth. After acute care is completed, maintenance care is provided 2-4 times per year. Client compliance is easily much higher for animals than their human owners under chiropractic care. Pet owners will suffer their own ill health before they let their pets go without this care. Animal adjusting services are done on a cash basis. There is no billing, third party payments, or insurances to consider.
Is it safe?
Yes! Instrument-aided animal adjustment has a 100% safety record and manual adjustments (i.e. diversified method), is nearly so. It is the author’s opinion that the safety, efficacy, and minimal cost of animal adjustments relative to allopathic veterinary approaches to these conditions (medicine, surgery, euthanasia) make this approach a moral and professional imperative for the veterinary practitioner. Therefore, not using animal adjusting technologies is far more harmful than sticking to classic allopathic methods. This is proven over and over in clinical practice.
Is it effective?
Success rates exceed 91-93%. Some practitioners report close to a 99% success rate, but those DC’s are selecting high success cases. The alternative for the pet with a failure of allopathic care is often chronic debilitating disease, severe medicine side effects or euthanasia. Animal adjusting is a very good choice for pet owners trying to do the very best they can for their family member. The high degree of efficacy drives the emergence of this profession.
Is it needed and wanted in the Veterinary field?
60% of every case that walks through the doors of a veterinary practice is held in place and caused by the vertebral subluxation complex. The veterinary profession does not recognize this nerve interference and seek to ameliorate its effects with medicines and surgery. There is zero discussion of chiropractic methods in any of the veterinarian’s standard medical training. The 3200 vets who have been trained to recognize and treat vertebral subluxation complex have learned this technology in post-graduate seminars delivered in the private sector.
65% of human chiropractic patients have pets. They have discovered chiropractic as a valuable healing technology for themselves and often turn to their chiropractor to provide this care for their pets. This is after they have approached their veterinarian, who has no training in animal adjusting and can only recommend medical and surgical alternatives that have poor success rates.
It has been conservatively estimated that there are over 238 million dogs, cats, and horses in the US that need an adjustment today (clinically significant subluxations). If every veterinarian and chiropractor did nothing but adjust domestic animals all day long, they could not make a dent in the population of potential patients. There is absolutely no competition in this field.
How do veterinarians feel about it?
Except the 3200 vets who adjust, most veterinary practitioners do not know about animal adjusting. If asked, these doctors consider animal adjusting to be animal chiropractic which involves, in their mind, “popping bones back into joint with a resounding crack.” Once disabused of this misconception, the veterinarian has a whole world of treatment possibilities open up to him that he did not have before. The chiropractor’s animal adjusting becomes an incredible sub-specialty in the veterinary practice. Veterinarians are also feeling the economic crunch as their services are deemed “discretionary income” and the lower cost, higher efficacy adjusting procedures saves lives and clients. Word-of-mouth accolades drive new clients into the veterinarian’s practice. The veterinary affiliate wins in more ways than this article has space to delineate.
What can be treated?
Practically any type of muscolo-skeletal problem including lameness, paralysis and paresis will respond. If a medicine, herb, homeopathic remedy or diet can reduce or treat a condition, an adjustment can be directed at the cause that holds the condition in place.
Everything from the paralyzed Daschund to the anterior cruciate rupture in a Golden Retriever will benefit from there therapies. Hip, hock and stifle lameness in the horse is routinely addressed, along with equine laminitis and navicular disease.
Along with musculo-skeletal disease, autonomic and endocrine disease can be treated such as colic in the horse, chronic inflammatory bowel disease in the cat and idiopathic canine epilepsy, just to mention a few of the hundreds. Again, the numbers of diseases effectively handled with these methods overwhelm the scope of this article.
How do I find out more?
Contact the organizations that have been training practitioners and working within the legal and professional field of animal adjusting for years. You can contact the:
- International Association of Veterinary Chiropractitioners (IAVCP) at: 888-935-4866 or at: www.vomtech.com. This is the largest animal adjusting organization in the world and concentrates on instrument-aided diagnostic and therapy.
- American Animal Adjusting Association (AAAA) at: 208-772-4360 or at: www.vomtech.com\aaaa. This is the newest organization dedicated to bring all types of animal adjusting to the US animal population and seeks to find a common ground for all animal adjustors and collaborate their methods.