From the Foreword by Dan Poynter If you publish your own book, you will make more money, get to press sooner, and keep control of your work. You have all the ingredients to be a successful author – publisher – this book will be your recipe. Plan your product. Find a need and fill it. Target your audience before you can write your book. Who are your readers and what do they want? How can you help them by delivering the most value while taking the least amount of their time? You need some