The best, most comprehensive book for writers is now completely revised and updated to address ongoing changes in publishing. Published in 2005 as Putting Your Passion Into Print, this is the book that’s been praised by both industry professionals (“Refreshingly honest, knowledgeable and detailed. . . . An invaluable resource”—Jamie Raab, publisher, Grand Central Publishing) and bestselling authors (“A must-have for every aspiring writer.”—Khaled Hosseini, author of The Kite Runner
» Read more: The Essential Guide to Getting Your Book Published: How to Write It, Sell It, and Market It . . . Successfully
Posts Tagged ‘Market’
The Essential Guide to Getting Your Book Published: How to Write It, Sell It, and Market It . . . Successfully
September 20th, 2011Strategic Market Management (Strategic Market Managment)
September 19th, 2011Developing and implementing strategies today is very different than only a few decades ago; nearly all firms today operate in dynamic markets. Completely revised and updated, Aaker’s best-selling book, Strategic Market Management, helps managers identify, implement, prioritize, and adapt market-driven business strategies that will enjoy sustainable advantage in dynamic markets that are increasingly complex and cluttered. The intent is to provide decision makers with concepts, methods, and
» Read more: Strategic Market Management (Strategic Market Managment)

